
Apple Samurai Services:
Apple Samurai is a division of SiliconSamurai.com and provides ideation & strategy; project managment and development for iPhone, iPad and Mac software. Apple Samurai was one of the first Apple Approved iPhone developers, and our principals have served in the Apple ecosystem since the early 1980's.
AppleToday.com, AppleDevelopers.com & AppleDesigner.com
AppleTribe is the codename for three upcoming projects which AppleSamurai is developing as a way of giving back to the Apple community: 1) AppleDevelopers.com which is a comprehensive directory of Apple iPhone, iPad and Mac OS developers; 2) AppleDesigner.com which is an online resource for Web-oriented Apple designers; and 3) AppleToday.com which tracks all the news unfolding day by day in the Apple Universe.
The following case study features a strategic engagement of the Silicon Samurai's In-World Consulting Services Division: (AxisVR LLC.) Click HERE to explore a more in depth site featuring the VR services available in Second Life.
Strategic and Tactical Analysis of Second Life

The Apple Store Second Life project involved a strategic document and a tactical engagement to build the definitive In World example of an Apple Build of the Fifth Avenue Apple Store, AxisVR LLC provided a strategic overview of Second Life.
This document included twelve chapters as detailed bellow.
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Table of Contents for Apple Store VR Strategy Document
- Executive Summary
- Market:Overview
- Market: Demographics
- Competition: DELL & IBM
- Executive Opportunity
- Focus: AxisVR
Goal One: Quantify Opportunity
- Metrics: Residents
- Metrics: User Hours
- Metrics: Economic
- Focus: Music & DRM
- Focus: Data Security
- Executive Conclusion
Goal Two: Position Competition
Goal Three: Measure Risks & Rewards
Goal Four: Recommend Strategy & Tactics
Each chapter was designed to provide Apple's most senior management with a tactical as well as strategic overview of the risks and rewards of entering the Second Life virtual world at varying degrees of commercial or non-commercial commitment.